Joel Moranton is the owner and operator of Moranton Media. In 2007 Joel graduated from Brooks Institute of Photography with a BA in still photography, with a focus on product photography and visual media, and a goal of producing high-quality product photography for manufacturers. However, in 2008 Joel became aware that many business owners were reducing their budgets for new product imagery to decrease costs.
It was at that time that Joel was introduced to 4WD Toyota Owner Magazine by his mentor who happened to share his enthusiasm for Toyotas. After flipping through the magazine Joel decided to give the editorial world a try while the market recovered from the recession. He met with the owner and began freelancing for the magazine shortly thereafter. His first work was published in the January 2009 issue, and his first cover image was published in September of the same year, and he quickly became an off-road community enthusiast. In July 2012 Joel was made an official staff member of 4WD Toyota Owner Magazine and was thereafter promoted to Senior Editor in January of 2013.
Since then Joel has focused on learning the ins and outs of the off-road industry from how to market to this community, what buyers are looking for, attending the best events, and even building his own trucks. By working closely with many different manufacturers he has learned their needs and understands how to fill those needs.
It is undeniable that 4WD Toyota Owner Magazine is stronger than it has ever been due to Joel’s marketing and branding. As small businesses are now recovering from the recession, Joel feels his expertise can now be utilized to assist small business owners by using what he has learned over the years with 4WD Toyota Owner and returning to his first love, product photography, with a new passion and knowledge of the off-road community. Joel will help small businesses grow by bringing his knowledge and expertise of marketing, SEO, website design, ad building, content creation, and social media management. During Joel’s travels and working with other agencies Joel has met many other media producers in this community and he has brought them together with Moranton Media, a team of marketing and media experts who can fill the marketing and visual needs of any small business, in particular those in the off-road industry.
Joel’s first and current truck is a 1996 Toyota Tacoma. It is an all-around adventure, camping, light wheeling truck – 3″ lift, 33″ tires, camper shell, and armored up. Joel is also building a 1973 Toyota FJ55 as a hardcore wheeling truck. He admits it is an odd platform to build into a hardcore wheeler, but the 1973 steel metal is so strong the doors will not get destroyed after being smashed into a rock. It is on 38″ tires, with boat sided rocker panels and full roll cage. Joel’s third truck is a 1983 Toyota Trekker – a restoration project. Joel is planning his next purchase to be a UTV.